Wildlife Friendly Enterprise Network

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Mission Statement

Our mission is to protect wildlife in wild places, and on agricultural lands in-between, by certifying enterprises that assure people and nature coexist and thrive.

Description

The Wildlife Friendly Enterprise Network conserves threatened wildlife while contributing to the economic vitality of rural communities.
Our mission is to protect wildlife in wild places, and on agricultural lands in-between, by certifying enterprises that assure people and nature coexist and thrive.
We use the power of the marketplace to create on-the-ground change by providing incentives for the protection of biodiversity around the world.  We offer opportunity for people in often rural and disadvantaged communities. And, we enable conservation of intact landscapes critical to the provision of ecosystem services.
Our work in partnership with herders and ranchers around the world helps to ensure wildlife corridors through working lands. These lands enable resilience for wildlife in the face of climate change.
WFEN includes conservationists, businesses, artisans, farmers, ranchers and herders, and harvesters and indigenous peoples from around the world.
Our Principles
  • Wildlife Conservation
. We champion the conservation of wildlife in wild places around the world. Our members are committed to the protection of imperiled species and biodiversity.
  • Economic Well Being. 
We foster economic and social opportunities in rural communities. Certified Wildlife Friendly® products provide a tangible benefit for conserving wildlife.
  • Accountability
. We promote best conservation practices and robust monitoring efforts.
Look For Our Logo And Trademark
The Certified Wildlife Friendly®, Wildlife Friendly®, and Predator Friendly® marks are Registered Trademarks of the Wildlife Friendly Enterprise Network. The unauthorized use of the Registered Trademarks is strictly prohibited. Wildlife Friendly Enterprise Network reserves the right to take any legal action it deems necessary to protect its trademark rights. If you do not see our logo or are unsure if a product or service is certified with us please contact: Julie@wildlifefriendly.org

Program Details

We protect wildlife in wild places, and on agricultural lands in-between, by certifying enterprises that assure people and nature coexist and thrive. Certification ensures the transparency and integrity of our activities. We harness the power of enterprise to provide incentives for the protection of biodiversity around the world, and offer economic opportunity to people whose basic needs have put them in conflict with wildlife. We link Wildlife Friendly® products and producers to consumers, enabling powerful brands to differentiate themselves in a crowded and increasingly values-driven marketplace.
WFEN achieves conservation through:
  • Development, certification, and promotion of responsible production and tourism practices;
  • Wildlife Friendly® enterprise development along the supply chain in partnership with global brands;
  • Empowering consumers through education about the impacts of where and how their products are made;
For Wildlife Friendly® Consumers:
  • We set the global standard for Wildlife Friendly® enterprise by subjecting certified products, and services, like tourism, to stringent peer review. We advocate for practices that deliver measurable improvements for wildlife in wild places and on agricultural lands that serve as habitat and enable adaptation in the face of climate change.
  • We work to mainstream the concept of Wildlife Friendly® enterprise and products via the Certified Wildlife Friendly®, Predator Friendly®, Gorilla Friendly™, Jaguar Friendly™, Sea Turtle Friendly™, and Elephant Friendly™ certifications.
  • We believe in the power of  consumers to change the world. By creating incentives for the protection of global biodiversity we work to institute best practices on the landscape. Through effective and compelling storytelling, branding and marketing we work towards changing attitudes and behavior.
For Corporate Members and Supporters
  • We enable global companies to reach their sustainability targets and reduce risk in their supply chains by sourcing Wildlife Friendly® raw materials and services.
  • We consult with our Corporate Network Members on Wildlife Friendly® product development, sustainable sourcing, eco-agriculture, conservation farming and conservation land purchases, best practices for biodiversity and business, addressing the illegal wildlife trade, and building Wildlife Friendly® value chains.
  • We nurture best practices for biodiversity and business, including means to address illegal wildlife trade.
For People Living with Wildlife
  • We promote community-level economic development and poverty reduction by linking incentives and income opportunities to the adoption of conservation practices.
  • We require systematic monitoring and evaluation to ensure conformity with our mission.
  • We value local expertise in devising workable solutions and strategies and recognize that local investment is essential for the success of Wildlife Friendly® enterprise.
Primary Issue
Wildlife
Address
433 Sprout Path NW
Bainbridge Island, WA 98110
United States
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