Keep Britain Tidy


Mission Statement

Keep Britain Tidy is the UK's most popular environmental charity. We improve the environment on your doorstep by focusing on four clear aims – to eliminate litter, end waste, improve public space and educate future generations. This means more to us than just picking up litter. It means creating clean beaches, parks and streets. It means creating sustainable practices and eliminating unnecessary waste.
It’s about working with people, businesses, organisations and public bodies to care for the environment on our doorstep.
We fight for people’s right to live and work in places they can be proud of and prosper in.
We run programmes including Eco-Schools, the Green Flag Award for parks and green spaces and the Blue Flag/Seaside Awards for beaches. To find out more about Keep Britain Tidy, our programmes and campaigns visit


Keep Britain Tidy is a wholly independent environmental charity, originally formed in the 1950s by the WI in response to Britain's growing litter crisis. Since our inception our cause has grown to be wider than litter, focusing instead on all issues that impact the hyper-local environment on our doorstep.

Program Details

Eco-Schools; The largest environmental education programme on the planet. Over 19,000 schools in England registered, engaging over 5.5million children in sustainable practices.
Blue Flag & Green Flag Award; in 2019 we assessed 2,179 blue and green spaces to raise standards throughout the UK, to harness the physical health, social and mental health benefits of excellent public spaces.
The Great British Spring Clean; In 2019 over half a million volunteers took to our streets, beaches, parks, schools and high streets to remove over 4,000 tonnes of litter pollution from the natural environment.
Ocean Recovery Project; Focusing on finding recycling solutions for low-grade plastics collected from UK coastline to avoid placing waste into landfill. To date, the project has recycled over 20 tonnes of material and has achieved an 80% recycling rate. Including creating the worlds first festival stage for Glastonbury made from 10,000 tonnes of material recovered from beaches throughout the South West.
WaterSide, RiverSide and BeachCare; A network of programmes throughout the UK, facilitating and supporting volunteers to deliver almost 70,000 volunteer hours to improving the cleanliness and biodiversity of beaches, canals, lakes, rivers and watercourses.

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Elizabeth House, Southgate
Wigan, null WN3 4EX
United Kingdom
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