“Selva Urbana” is an association for social promotion, aimed to protect and raise the awareness of the natural heritage in cities and their hinterland. Its founding members are a multidisciplinary team of young environmental lovers who, with their knowledges, work together to create innovative projects that have a real impact on citizens daily life. To achieve its aims, the association has as main activity the forestation of urban areas through the planting of forest trees. This is possible thanks to the creation of networks composed by local administrations, private companies, no profit associations and citizens.