In 1940, JI Rodale, a successful businessman and entrepreneur, bought a 63-acre farm in Emmaus, PA to grow food for his family without using the harsh chemicals that had quickly gained popularity during WWII. From this little farm in eastern Pennsylvania, the international organic movement would flourish. JI figured out he needed to start with healthy soil to grow healthy food, so in 1947, he established the Soil and Health Foundation, which would later become the Rodale Institute. He set out to study how he could create healthy, nutrient-rich soil capable of growing crops that could feed the world for decades, and since then, Rodale Institute has upheld JI's commitment to healthy soil through our on-going research and continue to advance the mission every single day through three main efforts. We research the connection between soil health, plant health, and human health at our 333-acre organic farm in Kutztown, PA, through different trials and methods. This research is cited and utilized by soil scientists and farmers all over the world. To make our research even more accessible, we provide education, training, and consultations to established farmers transitioning to organic, and to those who have very little experience in agricultutre and want to learn the skills necessary to farm organically. For organic farming to make the biggest impact, however, we need to interact with consumers. Through our public outreach, social media appeals, and special events, we provide opportunities for the regional community to connect with us and learn more about the benefits of organic farming for their own health and the health of the planet.