The society-wide standardized labels for recycling bins that make it possible for the public to be able to recycle properly wherever they are -- much like standardized road signs allow the public to be able to drive properly wherever they are. The standardized labels display the specific recycling rules in a standardized format, including color, text, font, terminology, and image methodology.
There are already more than nine million standardized labels in use throughout the U.S., including in federal applications such as the Yosemite/Denali/Grand Teton National Parks, state applications such as Rhode Island, in municipalities, thousands of businesses, nine thousand K-12 schools, airports, sports stadiums, hospitals, etc.
We also operate two award-winning PSA campaigns: "Let's recycle right!" celebrity campaign and "Dear Humans" oceans and sea life campaign. These PSAs are featured nationally on TV stations and billboards, as well as in numerous magazines and other multi-media ad spaces. The campaigns communicate best practices for reducing waste and recycling right; they serve as templates for national and localized communication.
Our organization donates standardized labels to public K-12 schools thanks to donations from corporate sponsors and individuals. Schools that utilize the standardized labels save millions of dollars in trash hauling fees and can use those savings towards more pertinent school programs. The award-winning, K-12 education curriculum we utilize created by One More Generation helps students understand the importance and benefits of waste reduction and proper recycling/composting.