6 WAYS PFB WILL PUT MORE PEOPLE ON BIKES MORE OFTEN + GROW YOUR BUSINESS
1 ADD ROCKET FUEL ($BILLIONS) TO BIKE PROJECTS FROM COAST TO COAST
What do cities need to build bike projects? Cash. They need the funds to bring projects to
reality. Our team is laser focused on supporting all types of funding measures, big or small.
#VoteForBikes and our federal lobbying will yield more than $2 Billion (with a B) in new
money that will be invested in literally thousands of bike projects. It is A TON of work, but
nothing gets done for bike projects that make riding safer without funding and at PFB, this is
job number one. 2020 will be a critical year in Congress and at the ballot box – #VoteForBikes.
2 HELP CITIES BUILD GREAT PLACESFORBIKES FASTER
Our innovations team will work with a new round of communities to help them quickly
improve, expand and measure their bike networks to increase riding of all types – family,
recreational, short trips and more. With more than 600 cities in our city rating systems
and 15 in our deep dive Big Jump Program, we are now positioned to bring these rapid
acceleration tactics to many more areas. We are piloting our strategies in Canada and Australia and expect more countries to follow.
3 ROLL OUT OUR INDUSTRY CAMPAIGN TO GET AMERICANS RIDING BIKES – RIDE SPOT
Our industry can now benefit from Ride Spot – our super-helpful, versatile tech tool that points
customers to great (and safe) bike rides and keeps them riding. On the front end it’s a consumer
campaign (“Got Bike?”) that directs customers to tailored bike rides (and group events). On the
back end it provides business intelligence to inform all aspects of our infrastructure and industry
goals. A route finder and story-telling platform, Ride Spot keeps the conversation going with
customers and rewards them for riding.
4 CREATE STRONGER BUSINESSES – PEOPLEFORBIKES COMMITTEES IN ACTION
Our four new industry committees will tackle critical issues: fighting state bike taxes and
federal tariffs, opening doors for e-bikes, supply chain and sustainability challenges, workforce
development, helping retailers optimize their businesses, creating better market intelligence,
and shaping a more welcoming and diverse industry. More than one hundred industry leaders– all volunteers – are working with PFB staff to develop an environment where bicycling and the bike business thrive.
5 GET KIDS ON BIKES – CREATING THE NEXT GENERATION OF RIDERS
What keeps us awake at night? Fewer kids are getting on bikes and experiencing the simple joys
and freedom of bicycling (like we did growing up). In 2020 we will be busy building safe bike
infrastructure and working with national youth-focused groups to pool our resources and talent
in one pilot test community. Our goal: find better ways to work together to quickly increase the
number of kids bicycling and then export the plan to communities everywhere.
6 E-BIKES CAMPAIGNS – ACCESS, POLICY AND PURCHASE INCENTIVES
2019 was our best year yet as 11 more states adopted our model e-bike legislation (now in 23
states total) and the Department of Interior opened more federal public lands to e-bikes. In 2020
we will work locally with National Parks, BLM units, National Wildlife refuges, U.S. Forest Service
lands and dozens of state parks to help expand access and create common sense e-bike laws
(both on road and off). We believe e-bikes can become a significant health care solution; that’s
why we are promoting government-supported purchase incentives and pre-tax pilots with willing partners.