Project: Showcase Bee Haven
In autumn 2015, Patagonia provided seed funding for starting our project „showcase bee haven“ that is coordinated by our Network Blooming Landscape. The project empowers farmers and local groups to plant illustrative flower patches and stripes for bees and other pollinators on both agricultural fields and urban sites, where guided flower tours are being organized over the summer. The sites of the publicly accessible patches are highlighted on an interactive „blossom map“ on our website.
In spring 2016 we could encourage more than 30 local partners to plant more than 15 heactares (150.000 square meters) of flower patches. There were guided tours helt on most of the patches with around 600 participants.
Over the next three years, we could increase the number of planted flowering patches to over 200 hectares (2 million square meters) planted by 250 farmers all over Germany. In 2018, we reached more than 9.000 people through the guided tours. Many of the participants of the tours were local farmers who wanted to learn from the experiences of our project, so it is likely that several of these farmers will also start planting insect friendly flowering stripes on their own fields.
The success of the project was acknowledged with an award by the UN Decade for Biological Diversity that was granted in July 2017 and again in July 2019.
The project costs are being provided by both individual and corporate sponsors who can adopt / sponsor a flower patch. By September 2019, more than 1.700 individuals and more than 40 businesses joined this programme. Among the businesses are Germany's largest supermarket chain ALDI Sued as well as Studio100 Media GmbH which holds the rights to Maja the Bee, the famous cartoon character.