Programs & Impact: By shifting our economy to one that works for people and our planet, we are solving for society’s most pressing problems – from climate change to social injustices.
Today we organize our national network of 250,000+ consumers, investors, and green businesses around four core program areas to address our world’s interconnected environmental, climate change, food systems, and inequality crises: 1) Clean Energy & Climate Action, 2) Regenerative Agriculture, 3) Fair Labor, and 4) Responsible Finance.
We educate and activate millions of people each year through our websites, e-newsletters, Green American magazine, Your Green Life green living guide, social media (Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn), earned media, and special events and actions.
3 Strategic Hubs: We direct our efforts to influence three strategic sectors of the economic system, and this makes up our theory of economic change.
Hub #1: Our Consumer, Investor & Corporate Engagement programs and campaigns mobilize our network of 250,000+ consumers and investors – as well as the general public – to vote with their dollars and send powerful signals to the market and major corporations about demand for humane, just, and sustainable products and production. Theory of Change: Economic change always starts with consumers and investors.
Hub #2: Our Green Business Network of 2,500+ certified green businesses represents the leading edge, showing that green innovation that is good for people and our planet can be profitable and sustainable. Ours is the nation’s first, largest, and most diverse network of socially and environmentally responsible businesses. Theory of Change: Innovative businesses meet this demand with breakthroughs that change economic models and possibilities.
Hub #3: Our Center for Sustainability Solutions brings together diverse stakeholders along entire supply chains to solve complex sustainability problems that no single business, organization, or leader can solve alone. Theory of Change: Once consumers and investors are demanding change, and innovative green businesses prove it can be done, then the solutions must be scaled up to transform whole supply chains.