Green America


Mission Statement

Green America's mission is to harness economic power – the strength of consumers, investors, businesses, and the marketplace – to create a socially just and environmentally sustainable society.
Our vision is a world where all people have enough, where all communities are healthy and safe, and where the abundance of the Earth is preserved for all the generations to come.


History: In 1982, a small group of people got together, united by a belief that we could create an economy that works for people and the planet—and Co-op America, now called Green America, was born.
This visionary group of individuals bravely put forth a revolutionary idea to Americans: “Every time you spend or invest a dollar, it goes to work in the world. Too often, it goes to support institutions and corporations that perpetuate injustice, pollute the environment, and destroy communities. But we can change that. We can use economic power to push for socially and environmentally responsible businesses ... and put our society on a more sustainable path.”
Programs & Campaigns: Green America’s programs and campaigns provide tens of millions of people each year with resources for greening their lives, businesses, and communities. Our work has played a leading role in building our nation’s green marketplace, stopping egregious corporate social and environmental abuses, and creating a just and sustainable economy.
Our Niche: Green America's niche is our focus on economic strategies and economic action to solve social and environmental problems. We empower people in their roles as consumers, investors, and business leaders to take personal and collective action to protect people, communities, and our planet. We work on issues of social justice and environmental sustainability, as these issues are inextricably linked in the quest for a sustainable world - it's what we mean when we say "green."

Program Details

Programs & Impact: By shifting our economy to one that works for people and our planet, we are solving for society’s most pressing problems – from climate change to social injustices.
Today we organize our national network of 250,000+ consumers, investors, and green businesses around four core program areas to address our world’s interconnected environmental, climate change, food systems, and inequality crises: 1) Clean Energy & Climate Action, 2) Regenerative Agriculture, 3) Fair Labor, and 4) Responsible Finance.
We educate and activate millions of people each year through our websites, e-newsletters, Green American magazine, Your Green Life green living guide, social media (Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn), earned media, and special events and actions.
3 Strategic Hubs: We direct our efforts to influence three strategic sectors of the economic system, and this makes up our theory of economic change.
  • Hub #1: Our Consumer, Investor & Corporate Engagement programs and campaigns mobilize our network of 250,000+ consumers and investors – as well as the general public – to vote with their dollars and send powerful signals to the market and major corporations about demand for humane, just, and sustainable products and production. Theory of Change: Economic change always starts with consumers and investors.
  • Hub #2: Our Green Business Network of 2,500+ certified green businesses represents the leading edge, showing that green innovation that is good for people and our planet can be profitable and sustainable. Ours is the nation’s first, largest, and most diverse network of socially and environmentally responsible businesses. Theory of Change: Innovative businesses meet this demand with breakthroughs that change economic models and possibilities.
  • Hub #3: Our Center for Sustainability Solutions brings together diverse stakeholders along entire supply chains to solve complex sustainability problems that no single business, organization, or leader can solve alone. Theory of Change: Once consumers and investors are demanding change, and innovative green businesses prove it can be done, then the solutions must be scaled up to transform whole supply chains.
Primary Issue
Climate Change
1612 K Street, NW, Suite 600
Washington, DC 20006
United States
Social Media Links

Supporting Members