We are driving change through a unique campaign style geared towards engaging and mobilising citizens, changing business practices and transforming markets, and updating out-dated policy frameworks. Indeed, we believe the transition to a food system in which resources, food and nutrients are used sustainably, providing secure and nutritious food while regenerating nature, will require changes in three main arenas: culture, markets and government.
To achieve outcomes beyond discrete initiatives and in order to effect systemic change, we seek to upscale, support the replication of, and widely disseminate the findings of our work to a broad and diverse audience. We also seek to meet and address our critics and anchor and legitimise our work in dominant institutions and legal frameworks. We are successful in our work when we can point to how we have moved beyond any specific project to wider cultural, economic or legal change.
We challenge power, catalyse action and empower people to achieve positive change. We expose systemic problems that have led to unsustainable use of resources within the food system. We act as critical advisors to industry and policymakers or, when more appropriate, we launch creative campaigns to achieve change. We build coalitions with other civil society groups, mobilising activists around our agenda. Free public feasts are a key way in which we support the growth of diverse movements of citizens on food issues. We also use volunteering as a further opportunity for the public, especially young people, to ‘be the change’. We are proud of our ability to reach people from all walks of life, including those for whom engagement with our work is their first experience of environmental campaigning.
When solutions cannot be achieved with changes to current organisations, models and practices, we roll up our sleeves and pilot alternatives – be it through gleaning or anchoring new community food enterprises. Through these pilots, we demonstrate the feasibility and benefits of a new food economy. We enable replication of our success around the globe through training, toolkits and engaging with citizens and civil society allies far and wide.