Do Nation


Mission Statement

Do Nation is on a mission to make sustainable living mainstream through empowering people to lead and inspire tangible action within their communities.


Through our online pledge platform, we help people to form healthy, environmentally friendly habits - both at home and at work.
Anyone can either make a pledge or run a campaign to raise pledges - pledges to do things like cycling to work, waste less food, or avoid unsustainable palm oil. We provide inspiration, advice and reminders for each pledge, and measure the carbon, water and waste saved by each action taken.
Organisations can use the platform to engage their employees in sustainability, introducing friendly team competition to drive lasting action within their workforce.
We have also worked with charities and brands to measure the impact of specific behaviours through focused campaigns, such as partnering with Pukka Herbs to encourage consumers to boil less water in their kettles.

Program Details

Primary Issue
Climate Change

London, null N1 3E
United Kingdom
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Supporting Members