As IDEAS For Us enters our 12th year of action, it is clear that no country on Earth is on track to achieve the Global Goals for Sustainable Development by 2030. The United Nations first proposed these goals in 2012 and by the end of 2015, 193 countries adopted adopted the historic new agenda, entitled “Transforming Our World: The 2030 Agenda for Sustainable Development". Such a failure to act against climate change and the social and economic tragedies we collectively face, will prove catastrophic for this and future generations. Since the onset of 2020, IDEAS For Us has readied for our most ambitious decade of action yet. Our work to bring down the barriers for collaboration and funding among individuals, governments, businesses, and grassroots partners has proved successful and we have doubled our annual income and tripled our output of action projects.
This strategic plan highlights our first three goals of this new decade. We remain committed to solving the socio-environmental challenges of today and tomorrow by continuing to develop ideas, fund action, and scale solutions, especially to the frontline communities farthest from sustainability. And as we emerge from the worst global pandemic in over a century, we have chosen to double down on our commitment to exposing the nexus between the environment and health, as well as developing our action projecting into programs and then into job creating eco-enterprises.
2020 - 2030 will be forever remembered as our last chance to thwart the worst impacts of climate change. We are proudly evolving our "Education, Engage, and Empower" aphorism into "Educate, Engage, and Employ" to focus our efforts around multi-sector solutions that have clear economic, environmental, and social benefits that advance local sustainability.