Founded in 2012, Weston has grown out of a shared love of playing in our mountains and forests. Each individual involved has chosen a minimalist life where this passion and purpose to be in the outdoors are more important than the pursuit of money, status, and fame. Living a truly authentic mountain life. We live free, ride free.
Based in Minturn, CO we are inspired by the backcountry to design backcountry gear for every style and ability level, to help others find a meaningful and profound connection with nature.
The gear we create is also a means to bring people together through our shared passion. We want to build an inclusive outdoor community and believe in using whatever resources we can to support and protect those communities and environments we play in, to educate backcountry riders and skiers about avalanche safety and preparedness, and to provide experiences and programs that inspire others to get out and Ride Free.