PHGB believes trail mix is the perfect vehicle to build its brand and loyal customer base because it is a product associated with adventure, athletics, and on-the-go snacking. They constitute a large sales percentage of the $124 billion snack market industry. PHGB fulfills an important gap in the trail mix industry by being a socially-conscious, purpose-driven brand that is differentiated by innovative flavors, clean crisp packaging, and unique distribution. PHGB’s trail mix is authentic, hand crafted, both healthy yet indulgent, and combines an array of exciting flavors that attract diverse consumers. Those snacking on PHGB include athletes, parents, adventuresome millennials, and travelers of kind.