Noah is an American men's clothing brand founded by Brendon Babenzien, based out of its flagship store on 195 Mulberry St. in Soho, New York City. Brendon’s free-thinking vision has long been at the heart of the movement merging the rebellious vitality of skate, surf, and music cultures with an innovative appreciation of classic menswear. Noah was created to realize this vision fully, in uncompromising pursuit of quality, integrity, and originality.
As a brand, Noah seeks to take a stand against many of the appalling practices of the fashion industry. Our clothes are made in countries, mills and factories where tradition, expertise and human dignity take precedence over the bottom line. We donate portions of our profits to causes we believe in. We speak out on issues we find important, and try to help give voice to the people and organizations we care about. We do this humbly, but with a firm belief that a responsible brand is a healthy one; that putting our values on the line pushes us to do our best.
Our companies primary focus outside of clothing is protecting our oceans. Whether it be through educating our customer about the threats to our ocean and its inhabitants, to donating our money and time to multiple ocean conservation efforts.