Founded by New Zealander and former winemaker Frances Shoemack, Abel has a clear directive; to create the world’s best natural perfume. A reputation they have quickly cemented during their expansion into more than 20 countries on four continents, to rave reviews.
In 2011 Shoemack was looking for a modern natural perfume and unable to find one, decided to take matters into her own hands. Transfixed when she saw a video of Master Perfumer and fellow New Zealander Isaac Sinclair waxing lyrical about the similarities between perfume and wine, she knew she’d found her Nose.
Abel’s ‘vita odor’ (living fragrance) collection comprises six 100% natural, vegan, eau de parfums created using a highly concentrated mixture of natural (certified organic where possible) oils and isolates. The use of the latest natural science in isolating single aroma compounds, means access to ingredients previously unavailable in a natural perfumers’ palette. Abel Nose, Isaac Sinclair elaborates: “We are sourcing the rarest, most beautiful natural ingredients and complimenting them with the latest in natural science to create natural fragrances that are impeccably balanced, modern and long lasting.